It’s the busiest time of your dog’s life and we want them to love every minute.

We’ve worked with vets and nutritionists to create tasty recipes full of wholesome, natural ingredients. Each one’s rich in the vitamins, minerals and natural oils they need to stay strong, fit and healthy. Even better, they’re completely free from artificial colours, flavours and preservatives too.

All our recipes are hypo-allergenic and made with a single source of great-quality meat or fish. Which means they’re really easy for dogs to digest – and packed full of flavours they’ll love.


Dry food

100% natural goodness with 4 yummy formulas for your dog to enjoy…go on, pick their favourite!

Available in resealable 2kg bags and 10kg bags.

Wet tray food

Each wet food tray is a complete and balanced meal. With 6 delicious formulas to choose from, your dog will be spoilt for choice.

Available in 400g plastic trays.

Wet can food

Yummy goodness all in one can. This food is perfectly balanced to keep your dog at optimum health… and happiness! Pick from 3 delicious flavours.

Available in 390g cans.

The essential mix

We combine the four key food groups to create a natural, nutritious meal that helps support your dog’s health and wellbeing, however old they are.


Essential proteins

Quality meat, fish and vegetables provide highly digestible proteins and amino acids that help your dog’s muscles grow and repair naturally.


Carbohydrates and fibre

Our carefully balanced blends of brown rice and natural plant fibres are a great source of carbohydrates, giving your dog a healthy digestive system and plenty of energy.


Vitamins and minerals

Our comprehensive blend of essential vitamins and minerals, including A, D, E and the B complexes, helps support a healthy immune system, strong teeth and bones.


Fats and oils

Omega-3 and Omega-6 oils help keep your dog’s skin and coat in great condition.